The Video Authority Blueprint™

The system behind
the booked jobs

Content + paid ads + automation, run as one system. Here’s exactly what happens, step by step, when you work with us.

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Step by step

How the system runs
01
Onboarding & Discovery

We learn your business the way your best salesperson knows it — your offer, your margins, your service area, your ideal customer, and your top competitors. We confirm your brand pillars, tone and messaging so every video sounds like you, not like an agency.

02
Content Research

We research what your market is actually searching for and the real-life problems your customers run into. SEO-relevant topics, common objections, pricing questions, myths worth breaking — that research becomes the content plan, so nothing is filmed on a guess.

03
One Content Call Per Shoot

Before every shoot we get on one call and walk you through the game plan and video examples, then you put the talking points in your own words. You show up knowing exactly what we’re making and why it works.

04
Production Day

We come to you with pro-grade cameras, lighting and audio — plus a teleprompter or bullet points, whichever you prefer. You share your expertise on the topic; we handle direction, coaching and coverage on set.

05
Built Across The ACE Funnel

Every shoot produces videos for each stage of the funnel: Attract (educate and stop the scroll), Consider (proof, testimonials, behind-the-scenes) and Engage (clear calls to action that start conversations). That’s what turns views into booked jobs.

06
Editing & Posting — Done For You

We edit everything: captions, graphics, pacing built for short-form. Then we write the copy, schedule and post the content for you. You approve; you never touch an editing timeline or a posting calendar.

07
Paid Ads Campaign

The best-performing content gets budget behind it. We build and manage the ad campaigns, retarget everyone who watched or visited, and route the leads into automated follow-up so calls actually get booked.

08
Review, Adjust, Repeat

We review the results and KPIs with you — leads, cost per lead, booked calls, retention — decide what to double down on and what to kill, then run it again. The system compounds every month.

Timeline

What the first month
looks like

Week 1

Onboarding + strategy

Discovery, competitive analysis, brand pillars, tone and voice.

Weeks 1–2

Content planning

Research, scripts and video outlines, ad concepts, shoot scheduled.

Week 2

Production

One shoot day on location — pro camera, lighting, audio, teleprompter, on-set coaching.

Weeks 3–4

Post + distribution

Editing, captions, copy, scheduling and posting. Ads launched and managed.

Monthly

Review + refine

KPI review, what to scale, what to cut, next month’s plan.

Included

What’s in the Blueprint

One team, one system, one monthly investment — instead of hiring five people to do it in house.

✔  12 short-form vertical videos every month
✔  Video ad creative built from your best content
✔  Authority Funnel — ad set creation, management and retargeting
✔  All editing, captions, copy and posting handled for you
✔  DM and text follow-up automation so leads get answered
✔  Onboarding and strategy session in month one
✔  Ongoing strategy support and monthly KPI reporting
Ready to see the plan
for your business?

A 30-minute call. We’ll map the content, the ads and the follow-up for your service area — and tell you straight if it’s a fit.